Great research isn’t made in a vacuum. That’s why faculty and researchers from IMD have long spent a great deal of time working with companies “in the field.”
In this spirit, IMD business school is launching a new ongoing research publication called In the Field. These thought-pieces aim to share key lessons, many of which are transferrable to other organizations, from IMD’s extensive body of field research.
In the Field makes a link between company endeavors and broader management implications. Its stories will provide an unbiased view and uncover the many challenges that companies face.
The very first In the Field looks at global life sciences company Royal DSM and how a Chief Marketing Officer can improve awareness and appreciation for marketing in a diverse, decentralized organization.
The second focuses on GE Healthcare in India and examines how B2B companies can serve low-resource business customers in emerging markets in an efficient and profitable way.
In the Field will be regularly published through the year and made public on IMD’s website in the Research and Knowledge section.
This new publication joins IMD’s long-established Tomorrow’s Challenges articles, which are faculty published about twice per week and aim to provide business leaders idea on the latest trends in business.
All IMD research has always served to help IMD’s clients improve aspects of their businesses through executive programs carried out on site in developed and developing countries alike.